Canadian Association of Psoriasis Patients (CAPP).
Psoriatic Arthritis Skin and Bones Campaign
Attitude's mission was to help CAPP and its partners to raise awareness for Psoriatic Arthritis amongst a patient population that may not be aware that their symptoms are actually PSA related.
In collaboration with an ongoing PR and sponsorship campaign, our strategy was to create a dynamic information hub in cooperation with a patient advocacy organization and then push specific content to very targeted groups via programmatics.
SEO, Adwords, native ads, targeted banners were all used to intercept internauts and bring them back to the campaign hub where they could engage with more in-depth content. Awareness and engagement results to date are very positive!
Programmatics
Data
Project details
Project
Psoriatic Arthritis Skin and Bones Campaign
Client
Canadian Association of Psoriasis Patients (CAPP).
Attitude's mission was to help CAPP and its partners to raise awareness for Psoriatic Arthritis amongst a patient population that may not be aware that their symptoms are actually PSA related.
